Are you ready to level up your marketing strategy?
What’s the first thing you do when you’re thinking of investing in a service?
Usually, you’ll ask a family member or a friend whether they’ve tried it, and if they have, whether they would recommend it.
You’ll also probably do some online research to see what others are saying about it. According to new research, 93% of users say online reviews had an impact on their buying decisions.
This shows that the majority of people are looking to other people to make a purchasing decision.
I can help you create compelling case studies that tell the story about what pain points you can resolve and why they should choose you over other competitors. Case studies are so underrated yet so effective!
How could featuring case studies help your business?
Here are some other ways in which case studies can help you build trust with potential customers who are on the fence from buying from you:
✔️ Provides persuasive social proof
✔️ Enables you to reconnect with existing clients
✔️ Positions you as an industry expert
✔️ Makes you more human
✔️ Gives your business greater credibility
… and many, many more!
Case studies are in-depth customer stories.
They usually explain how your business managed to solve key pain points of a customer and why they decided to choose your business over your competitors.
While testimonials are basic interviews that function as positive reviews, case studies are more in-depth and illustrate the entire customer experience from beginning to end.
This makes case studies a compelling piece of social proof that could make you stand out and prove to people that your business is worth the investment.
By illustrating the buyer journey and how your business met the customer’s needs, it allows for an element of storytelling that’s much more engaging and informative.
What’s included in my services?
✔️ Conducting 15 min Zoom interviews for you.
✔️ Writing up your previous client’s answers.
✔️ Creating a template that reflects you and your brand.
✔️ 1x round of revision.
✔️ Adding a section which sells your services.
Every business is different, so if you’re looking for a bespoke package along with my other services, feel free to get in touch.
